![]() ![]() Scaling a technology company undoubtedly comes with critique and for Spotify, the royalty conversation has always been top of mind for creators. ![]() ![]() The podcast product led by Maya Prohovnik, will be further streamlined to benefit creators. Doubling down even further on podcasting despite a recent layoff affecting the same group, Spotify will now focus on video podcasts and buzzy big names like comedian Hassan Minaj and popular gaming YouTuber Markiplier. In 2019, Spotify took a $100 million bet on podcasting, signing exclusive deals with high profile celebrities and flexing its acquisition muscle through deals with Parcast, The Ringer, Gimlet, and Anchor, which will now be rolled into Spotify for Podcasters brand name. ![]()
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